Who are we?

GFI Activewear is a cutting-edge brand dedicated to producing high-performance athletic wear that blends innovation, functionality, and sleek design. From day one, we've been driven by a mission to revolutionize the activewear industry, creating gear that doesn’t just meet expectations but exceeds them.

Founded with athletes in mind, we refuse to settle for ordinary. We're constantly pushing the boundaries of performance and technology, allowing athletes to integrate fitness tracking devices into our apparel so athletes can train smarter, not harder. Inspired by those who are relentless in their pursuit of excellence, we strive to improve every day—helping you to Go For It and achieve elite performance.

Our Vision: Pioneering the Future of Activewear

At GFI, we believe in pushing the boundaries of what's possible in athletic performance. We aspire to be the go-to choice for athletes across all sports, providing them with the gear they need to perform at their best. From groundbreaking innovations to uncompromising quality, our mission is simple: revolutionize the way you experience activewear.

We don’t just make clothes – we empower athletes.
Our Vision is Built on 5 Key Pillars:

  • Revolutionize Activewear

    We're changing the game by integrating fitness tracking technology directly into our activewear, allowing athletes to monitor their performance without sacrificing comfort or style. Say goodbye to bulky wearables, and hello to streamlined efficiency

  • Champion Quality and Comfort

    We set the bar high. Every piece of GFI activewear is meticulously crafted for durability, comfort, and performance. Whether you're in the middle of a high-intensity workout or a demanding game, you can rely on GFI to have your back.

  • Foster Inclusivity

    Sports are for everyone, and so is GFI. We design our gear to cater to athletes from all disciplines, ensuring that whether you're playing contact sports, training for a marathon, or practicing yoga, we’ve got something for you.

  • Style Meets Function

    Looking good and feeling good go hand-in-hand. With sleek, minimalist designs in timeless black and white, GFI gear helps you stand out while staying supported. Our apparel enhances your performance while maintaining an elite aesthetic.

  • Build a Global Community

    We’re more than just a brand; we’re building a global community of athletes united by their love for health, fitness, and GFI products. Join us, and you’ll become part of a passionate movement where performance meets innovation.
Join the GFI Community

Our Products

We are the first ever to seamlessly integrate hidden smartwatch tracking directly into our high-performance gear. Designed specifically for contact and high intensity sports, GFI lets you track every workout without compromising comfort, style, or safety. Our innovative tracker pocket’s ensure your performance data stays accessible yet out of sight.

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Our Founder

Jessica Walton, a former show jumper for Team GB and national netball player, always sought high-quality activewear. Her passion for fitness, and tracking health metrics led to a crucial insight: athletes in contact sports couldn’t wear smartwatches to monitor their performance. This challenge inspired Jessica to create GFI, activewear designed to not only look and feel good but their main products integrate fitness trackers seamlessly.

Despite the uncharted territory and design challenges, Jessica’s athletic experience ensured that GFI’s products were comfortable, high-quality, and supportive. Through extensive research and trials with athletes, GFI is now developing innovative solutions. GFI continues to push boundaries in activewear designs, aiming to revolutionise how athletes track their performance.